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Tourism British Columbia
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Dayjob goes international. We teamed up with Backpacker Magazine and Tourism British Columbia to develop an online promotional campaign to showcase some of the natural and civilized beauty found on the rugged land of our neighbors to the north.
The ad campaign corresponded with a sweepstakes micro-site complete with interactive locator map, mini photo galleries and the ability to send a digital postcard of each of the scenic destinations to help proliferate the message.
Dayjob edited and produced over 100 beautiful images of the region during the process to create this project. While we are no strangers behind a camera, and are always eager to provide our own photography services, we were happy with the images made available to us and think it’d sure be a nice place for someone to take us sometime.
We couldn’t take the photos for this project anyways. There was once an incident at the border between Todd, The Mounties, and trailer full of alpacas. He hasn’t gone back since, and won’t talk about it. Ever.
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